WORK / SKINCARE / DIRECT TO CONSUMER
Aliya Skin
A two-product store built around subscribe-and-save.
Commerce conceptOpen the demo store
Brief and audience
A skincare brand with two products, a face cream and an eye roller, for people with normal to dry skin. The store needed to make a repeat purchase feel like the obvious choice.
Intended audience: People choosing simple daily skincare who may buy again each month.
Status and role
Status: commerce concept. Not a client project. It takes no real orders or payments, and no results are claimed.
VIA77’s role: brand direction, interface design and front-end build. It is a front-end demonstration and is not connected to a live Shopify store.
Design and technical decisions
- Lead with the subscribe-and-save price alongside the one-off price, so the saving is visible on the product itself.
- Keep the range to two products so the store can focus on how to use them.
- Turn the routine into short, timed steps, because knowing how to use a product helps people decide.
Constraints and trade-offs
- A short range means the store depends heavily on photography and clear copy.
- Subscription behaviour is shown as an interface only. A live store would need a subscription app and Shopify Payments.
- Product claims on a real store would need evidence before publishing.
What it demonstrates
- Repeat-purchase merchandising
- Short-range store structure
- Interactive product education
NEXT STEP
Could this help your brand?
We can talk through how similar thinking might apply to a real store.
Melbourne / Working across Australia