VIA77 Commerce Concept
Experience / CAPABILITY
Ecommerce UX/UI
Design customer journeys that are simple, desirable and conversion-focused.
How does ecommerce ux/ui support commerce?
Research discovery tasks, prototype the critical purchase journey and create a modular design system for desktop and mobile. The work connects customer needs to the operating requirements of the business. An engagement begins by defining the problem, the evidence available and the responsibilities of the people involved, then turns those decisions into a scoped plan with clear acceptance criteria.
SCOPE / OWNERSHIP / NEXT STEPS
When customers struggle to choose
For stores with confusing navigation, product comparison or mobile purchase journeys. A visual refresh alone cannot establish why customers hesitate.
Concrete deliverables
A journey map, information architecture, wireframes, interactive prototypes and a reusable component specification. Critical states include empty search, unavailable variants and cart errors.
Who does what
Your team owns product claims, imagery and catalogue accuracy. VIA77 develops the experience and tests agreed tasks; developers review feasibility before designs are finalised.
Investment, timing and support
Catalogue breadth, research recruitment, content readiness and the number of templates affect scope. Post-launch reviews compare observed behaviour with the original design hypothesis.
A useful question: Do we need to redesign the whole store?
No. A focused discovery or product-page improvement can be the right starting point when the underlying platform remains suitable.
Explore the FORME product-choice concept Define the priorities first
05 / RELEVANT EXPLORATION
See the thinking in action.
USEFUL QUESTIONS
Before we begin.
How much does a Shopify website cost?
Scope drives the investment: catalogue complexity, UX, integrations, migration and ongoing support all matter. The project form uses indicative investment bands starting at A$15k–A$30k to guide the conversation; these are not fixed quotes.
How long does a project take?
Timing depends on scope, content readiness, system access and decision-making. Discovery establishes the dependencies and an achievable delivery plan before a launch date is committed.
Can VIA77 work with our existing ecommerce team?
Yes. The engagement can complement an internal team, with responsibilities, decision points and handover requirements agreed at the beginning.
What happens after launch?
A launch should include monitoring and a clear owner for operational issues. An ongoing optimisation engagement can then turn customer behaviour and research into a prioritised improvement roadmap.
YOUR NEXT CHAPTER
What are you
trying to build?
Tell us where your ecommerce business is now, where you want it to go and what’s getting in the way.
Start a projectMelbourne / Working across Australia