WORK / EYEWEAR / 3D AND AR
glassi Afterparty
A product drop with a 3D viewer and camera try-on.
Commerce conceptOpen the demo store
Brief and audience
A sunglasses drop with two frame versions, built to explore how far an interactive product experience can go in a browser.
Intended audience: Style-led buyers who want to see the shape and fit before buying eyewear online.
Status and role
Status: commerce concept. Not a client project. It takes no real orders or payments, and no results are claimed.
VIA77’s role: brand direction, interface design and front-end build. It is a front-end demonstration and is not connected to a live Shopify store.
Design and technical decisions
- Offer a 3D viewer for the frame with a finished model, and say plainly that the other version’s model is still being made.
- Let people try frames on using their camera.
- Add a walkable “world” as an optional extra, not as the route to buying.
Constraints and trade-offs
- 3D and AR add significant download size, so they should load only when asked for.
- Camera features depend on the device and browser, and need a fallback.
- No optical or safety certification is implied. Prices and availability are not confirmed.
What it demonstrates
- 3D product viewing
- Camera try-on
- Progressive loading of heavy media
NEXT STEP
Could this help your brand?
We can talk through how similar thinking might apply to a real store.
Melbourne / Working across Australia