WORK / MEN'S SKINCARE / SINGLE PRODUCT
Salim
A single-product store with one-off and refill purchase options.
Commerce conceptOpen the demo store
Brief and audience
A single-product store for a men’s day and night face cream, with a choice between one tube and a refill every eight weeks.
Intended audience: Men who want a simple skincare step and little to think about.
Status and role
Status: commerce concept. Not a client project. It takes no real orders or payments, and no results are claimed.
VIA77’s role: brand direction, interface design and front-end build. It is a front-end demonstration and is not connected to a live Shopify store.
Design and technical decisions
- Put the purchase choice in one clear place: one tube or a discounted refill.
- Explain ingredients and their purpose in plain language.
- Label a simulated skin comparison clearly as simulated, rather than as a real before-and-after.
Constraints and trade-offs
- Images are embedded in one large page, which is simple to host but heavy to load. A live build would serve them separately.
- Claims about ingredients and testing would need evidence on a real product.
- Contact and refill flows are demonstration only.
What it demonstrates
- One-product store structure
- Purchase option design
- Honest labelling of simulated imagery
NEXT STEP
Could this help your brand?
We can talk through how similar thinking might apply to a real store.
Melbourne / Working across Australia