WORK / FOOD / PRODUCT LAUNCH

Uppers

One product, sold by the box, led by the brand story.

Brief and audience

A chocolate rice bubble protein bar with Australian ingredients. One product, sold by the box, with a strong brand personality.

Intended audience: Active people looking for a snack with some character.

Status and role

Status: commerce concept. Not a client project. It takes no real orders or payments, and no results are claimed.

VIA77’s role: brand direction, interface design and front-end build. It is a front-end demonstration and is not connected to a live Shopify store.

Design and technical decisions

Lead with texture and flavour instead of a list of nutrition claims.
Use a scroll-led wrapper reveal to explain what is inside.
Keep nutrition information easy to find for those who want it.

Constraints and trade-offs

Scroll-led animation has to fall back cleanly on phones and for reduced-motion users.
Food claims and nutrition panels would need verifying on a real product.
Box and shipping logic is demonstration only.

What it demonstrates

Single-product launch page
Brand-led storytelling
Motion with a practical purpose

Launch a Shopify store Ecommerce design and UX

NEXT STEP

Could this help your brand?

We can talk through how similar thinking might apply to a real store.

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Melbourne / Working across Australia